There are many advantages to sales in Stockholm, especially in July. The city is as good as empty, the sales start at 50% off and the weather is fantastic for the Nordic hemisphere. There is not much work to do and the days are long. What better conditions could there be to enjoy a great sales season in the country of casual chic and minimalism… you can fill your wardrobe with classical, Scandinavian designer pieces which match perfectly with all your other items and for half the price. I have been shopping and I am happy to share my best tips with you.